Georgia-based rapper Ludacris was a local success story. As a former
intern on an Atlanta radio station, he became known for his theatrical
station IDs. He segued this notoriety into a successful debut album that
he self-marketed throughout the southern states. It caught the attention
of Def Jam South label president Scarface, who signed Ludacris to be the
first artist on the new label. Fitting into the "dirty South"
batch of rappers, Ludacris follows in the footsteps of Mystikal, Master
P, and Silkk the Shocker